Director & CEO, International Centre for Culinary Arts (ICCA Dubai)
Sunjeh Raja is the Founder, Director & CEO of the ICCA Dubai, a world class culinary training centre established in the year 2005. Since then he has been spearheading the rapid market penetration and engagement of the company’s Vocational Education Training programmes in the international arena. In this role, he takes a holistic approach to manage the centre with a clear and well defined objective to establish ICCA Dubai as a centre of excellence, offering world-class culinary education.
He adopts a very rigorous yet practical and innovative approach with an eye for detail, for further developing this unique concept of industry focused training.
He is a recipient of the following awards and recognitions – Pro Chef “Training Champion, 2014”, Caterer Middle East “Power 50, 2014”, Caterer Middle East “Power 50, 2015 (#1 amongst the Influencers)”, Caterer Middle East “Power 50, 2016. City & Guilds International Centre of Excellence- Middle East (2016 – 17), City & Guilds Centre of the Year – 2016, Pro Chef Middle East – Cooking School of Year Award 2016, Dubai Knowledge Park & Dubai International Academic City “Year of Giving 2017”, Middle East Hospitality Excellence Awards “Young Chef Supporter of the Year 2017” Caterer Middle East “Power 50, 2017”. ICCA Dubai has been consistently raising the standards of culinary training and food service across the region.
Recognizing and taking opportunities as they arise, the centre has been able to leverage on many strategic partnerships with world majors – a direct result of Raja’s vision and leadership.
Apart from ICCA Dubai, he also spearheads “Fatafeat ICCA Academy Online”, an innovative initiative between the 24 hours dedicated food channel Fatafeat, a member of Discovery Network and ICCA Dubai, that helps provide a New Way of Learning Food. Television and Online Learning come together, to effectively deliver certified Home Skills – Culinary education to 55 Million households in the MENA region, accredited by City & Guilds, London.
This program has won the Middle East Broadcast PRO “Best Digital Initiative of the Year Award 2016”. Raja specialises in concept, product and business development with a strong foundation in the corporate and finance sectors, showing a flair for entrepreneurship since his early foray into the business world and has worked in a number of directorial positions across a range of sectors.