Vice President GfK Italy
Paolo ANSELMI is currently Executive Vice President of GfK Italia, the leading company of social and marketing research in Italy.
After a degree in Cultural Anthropology at the University of Florence, he has been a researcher at Agnelli Foundation and Visiting Professor of Methodology of Social Research at the University of Pavia.
In GfK he actually coordinates studies on values and lifestyles change in Europe – with a special focus on food habits – and consults major national and multinational companies on the implications of socio-cultural change on corporate strategies.
Since 2000 he conducts national and international studies on citizens’ attitudes toward sustainable development and corporate social responsibility and coordinates conferences and workshops that GfK Italia yearly dedicates to these topics.
Since 2004, he is a Visiting Professor of “Social Marketing” at Milan’s Catholic University. Since 2014 he is member of the Board of WWF Italy.