MANZAR ALAM KHAN
Retail Measurement Services, Saudi Arabia Head Nielsen

Manzar leads Nielsen’s Retail Measurement business in Saudi Arabia.

Manzar along with his team are responsible for the overall management and performance of the business. This includes setting up a strategy and execution plan to drive the company’s growth, building strong client relationships and delivering high-quality marketing information services to a broad base of clients to help their businesses in becoming successful in this rapidly changing business landscape.

Manzar brings with him over 12 years of market research experience with a strong understanding of both the philosophy and practices of the FMCG research industry in the GCC region. He has the expertise in building a credible relationship with clients by helping them tieinsights with their strategy to make smart business decisions. Manzar’s passion for client centricity has led to consultative interaction with an extended network of C-level marketing and sales professionals.

He is also passionate about talent development and pro-actively shares his knowledge and expertise learned over time with his team. Manzar holds a bachelor’s degree with a specialization in Marketing and Management from the University of Wollongong, Australia.